Kirsty and I are members at an awesome CrossFit box in Manchester called M Squared Fitness (or CrossFit MSQD to give its affiliate name). Today M Squared is celebrating its 2nd birthday, so I thought I'd write a post about what our box means to us and how the community has helped build AMWRAP as a brand.
It's quite fitting that AMWRAP's home box is M Squared, as the gym is impeccably designed from the branding to the space itself to its apparel range. We have been training there for 18 months and as well as seeing great improvements in our CrossFit we have loved being involved in the M Squared community which is so friendly and fun. There is also some serious girl power going on in this gym - it is owned by Em Saville who is ably assisted by her full time coach Emma Gage. Not only do they bring their coaching expertise and business savvy but they make it a welcoming space where even the most nervous new gym-goer can feel at ease.
Em is also supportive of members’ ideas and ambitions and she helped AMWRAP in its journey from half an idea to a fully fledged business. When Kirsty and I decided to give AMWRAP a go, we asked Em if we could be a vendor at gym's FeMale competition. Em was supportive of the idea from the start. The range of greetings cards, compact mirrors, badges, temporary tattoos and prints that we developed for the FeMale comp was our ‘original collection’ which still forms the basis of our store today.
The M Squared community as a whole has been really supportive of our venture by sharing the AMWRAP love and purchasing from our store - and that is typical of the team spirit at the gym.
M Squared Fitness was our first wholesale client (we now supply a number of stores including Kitbox online and Every WOD Rx in Glasgow and have a small concession in lululemon Manchester) and the gym carries a range of our greetings cards which prove especially popular with visitors who drop in to the box.
We also produced a set of M Squared badges which are available to purchase exclusively from the gym, and we designed the gym's Christmas card last year - in the gym colours of course. And six of our original collection prints - redesigned in cool monochrome to match the gym decor - hang in the gym changing rooms.
We're so glad to be part of the M Squared story and that M Squared has played such an important part in ours. We look forward to continuing to collaborate and of course doing plenty more of those brutal WODs that Em likes to programme...
If you own a gym or CrossFit affiliate and would like to discuss wholesale, bespoke artwork or AMWRAP designed gym merchandise please get in touch!